Sufferers out-of Active Inertia
Each other businesses were best people inside their marketplace, and you will both failed to meet up with the problem out-of transform-perhaps not as they did not work however, because they failed to act correctly.
Once the Firestone entered this new 1970s, it had been enjoying eight decades off uninterrupted gains. It sat atop brand new surviving You.S. tire business, next to Goodyear, the crosstown competition in Akron, Ohio. Firestone’s professionals got a definite vision of their organizations positioning and you will strategy. They spotted the big About three Detroit automakers as his or her trick users, it watched Goodyear and also the most other best You.S.